Analyst Laura Martin of Needham maintained a Buy rating on DoubleVerify Holdings, reducing the price target to $12.00.
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Laura Martin’s rating is based on several positive developments for DoubleVerify Holdings. The company reported a revenue increase of 11% year-over-year for the third quarter of 2025, which, although slightly below estimates, was complemented by an adjusted EBITDA that exceeded expectations by 6%. DoubleVerify’s introduction of six new AI and CTV products during the quarter is seen as a strategic expansion, enhancing its product offerings and diversifying revenue streams.
Additionally, DoubleVerify’s revenue model is shifting towards being a percentage of ad spending, which could lead to more sustainable growth. The company’s growth in Retail Media Networks by approximately 27% and the strategic expansion into AI-powered, cross-channel measurement and outcome-based products also contribute to the positive outlook. Furthermore, the competitive landscape is changing as DoubleVerify’s main competitor, IAS, is being taken private, potentially reducing competitive pressure. Despite some concerns about weak retail performance and declining margins, these strategic advancements and market positioning justify the Buy rating.
Martin covers the Communication Services sector, focusing on stocks such as Alphabet Class A, Trade Desk, and Roku. According to TipRanks, Martin has an average return of 8.0% and a 49.10% success rate on recommended stocks.
In another report released on November 8, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $12.00 price target.