Deckers Outdoor, the Consumer Cyclical sector company, was revisited by a Wall Street analyst yesterday. Analyst John Kernan from TD Cowen maintained a Buy rating on the stock and has a $124.00 price target.
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John Kernan has given his Buy rating due to a combination of factors that suggest potential growth for Deckers Outdoor. Despite some conservative guidance for the UGG brand, the company has shown strong international and wholesale growth, with international sales up by 29% and wholesale by 13% year-over-year. This growth has slightly exceeded market expectations, indicating a positive trajectory.
Furthermore, while domestic sales have seen a slight decline, the HOKA brand has shown signs of improvement in the U.S. direct-to-consumer segment. Kernan also notes that the company’s multi-year growth outlook remains promising, with potential for margin expansion beyond fiscal year 2027. Although there are some challenges, such as tariffs impacting costs and conservative estimates for the UGG brand, the overall growth prospects and strategic pricing actions contribute to the Buy rating.
In another report released yesterday, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $114.00 price target.

