Analyst Seyon Park of Morgan Stanley maintained a Buy rating on Coupang, retaining the price target of $35.00.
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Seyon Park has given his Buy rating due to a combination of factors that highlight Coupang’s strategic positioning and growth potential. One key reason is the profitability across all product lines within Product Commerce, including groceries, which is typically a challenging sector for retailers. This indicates Coupang’s operational efficiency and market strength. Additionally, the company is in the process of optimizing its FLC business, which is expected to yield higher margins in the future.
Seyon Park also notes the significant growth potential in Coupang’s advertising segment, which is still in its early stages and has ample room for expansion. Furthermore, the increasing revenue from existing customers suggests that Coupang is successfully differentiating its offerings. The company’s strategic focus on building long-term relationships with brands and expanding its market share beyond eCommerce into the broader retail market further supports the Buy rating. Management’s commitment to offering a wide selection of products at competitive prices with fast delivery is expected to enhance Coupang’s market penetration, particularly in Taiwan.
According to TipRanks, Park is a 4-star analyst with an average return of 14.3% and a 76.00% success rate.
In another report released on November 10, Barclays also reiterated a Buy rating on the stock with a $40.00 price target.