Jefferies analyst Kaumil Gajrawala has maintained their bullish stance on CELH stock, giving a Buy rating yesterday.
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Kaumil Gajrawala has given his Buy rating due to a combination of factors influencing Celsius Holdings’ potential for growth and profitability. The recent partnership update with PepsiCo, including the acquisition of Rockstar, is expected to significantly enhance Celsius’s market position, contributing approximately $250 million in annual revenue phased through the third quarter of 2026. This strategic move not only boosts Celsius’s energy drink market share to around 20% but also strengthens its alignment with PepsiCo, which now holds an 11% stake in the company.
Furthermore, the rollout of Alani Nu into PepsiCo’s distribution network starting December 2025 is anticipated to drive further growth, mirroring Celsius’s previous acceleration in market presence. The deal is projected to be cash-accretive in its first full year, with Rockstar’s margin profile expected to improve over time. These developments are reflected in the revised sales and EBITDA estimates, with 2025 revenues expected to reach approximately $2.5 billion and 2026 sales projected at $3.4 billion. The combination of improved distribution, innovation, and strategic partnerships positions Celsius Holdings for faster revenue growth and long-term margin expansion, justifying the Buy rating.
In another report released yesterday, TD Cowen also maintained a Buy rating on the stock with a $72.00 price target.
Based on the recent corporate insider activity of 82 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of CELH in relation to earlier this year.