Analyst Mark Astrachan from Stifel Nicolaus maintained a Buy rating on Celsius Holdings (CELH – Research Report) and keeping the price target at $37.00.
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Mark Astrachan has given his Buy rating due to a combination of factors including Celsius Holdings’ strong fourth-quarter results and strategic acquisition of Alani Nu. The acquisition, valued at $1.8 billion, is expected to significantly enhance Celsius’ sales and adjusted EBITDA by approximately 50% in 2026, benefiting from significant synergies and a substantial increase in distribution points.
Additionally, the acquisition is projected to expand Celsius’ market share to 15.1%, providing greater leverage with retailers. Despite the challenges of integration and maintaining sales growth, the financial accretion and potential for expanded distribution through a partnership with Pepsi are seen as strong positives. Astrachan remains optimistic about the company’s ability to sustain its market momentum and capitalize on the growing market of younger, female consumers, which is crucial for long-term success.
CELH’s price has also changed moderately for the past six months – from $40.350 to $25.530, which is a -36.73% drop .