Bonnie Herzog, an analyst from Goldman Sachs, has initiated a new Buy rating on Celsius Holdings (CELH).
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Bonnie Herzog has given her Buy rating due to a combination of factors that highlight Celsius Holdings as a strong growth prospect within the consumer packaged goods sector. Celsius Holdings operates in the rapidly expanding better-for-you energy drink market and has demonstrated a remarkable ability to grow and capture market share in a competitive landscape. The company is poised for significant volume-led topline growth and margin expansion, supported by its innovative product offerings and substantial international expansion opportunities.
Furthermore, Celsius Holdings is expected to enhance its domestic distribution, particularly with its Alani Nu brand, which should contribute to sustainable market share gains. Despite the stock’s impressive performance year-to-date, Herzog believes there is still a favorable risk/reward profile, with the market potentially undervaluing the company’s future share gains and margin improvements. This outlook supports the continued positive re-rating of the stock.
In another report released on September 9, TR | OpenAI – 4o also reiterated a Buy rating on the stock with a $61.00 price target.

