UBISOFT Entertainment, the Technology sector company, was revisited by a Wall Street analyst today. Analyst Doug Creutz from TD Cowen reiterated a Hold rating on the stock and has a €14.00 price target.
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Doug Creutz has given his Hold rating due to a combination of factors affecting Ubisoft Entertainment’s financial performance and strategic direction. The company’s recent financial results were disappointing, with first-quarter bookings falling short of both management’s and analysts’ expectations. This shortfall was primarily attributed to a currency exploit that negatively impacted revenue from Rainbow Six: Siege, as well as delays in a significant partnership.
Moreover, while Ubisoft’s management has reiterated its guidance for fiscal year 2026, including flat year-over-year bookings growth and break-even operating income, there are concerns about the company’s ability to execute these plans effectively. The restructuring into ‘creative houses’ and the involvement of family members in leadership roles have raised questions about the company’s governance and strategic focus. These factors, combined with the ongoing challenges in monetization and operational execution, underpin Creutz’s cautious stance and Hold rating on the stock.
In another report released on July 15, Deutsche Bank also maintained a Hold rating on the stock with a €10.00 price target.

