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Carvana: Sustained Demand, Operational Scaling, and Underappreciated Growth Support Buy Rating

Carvana: Sustained Demand, Operational Scaling, and Underappreciated Growth Support Buy Rating

William Blair analyst Sharon Zackfia has maintained their bullish stance on CVNA stock, giving a Buy rating on January 8.

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Sharon Zackfia has given his Buy rating due to a combination of factors that point to continued robust growth and operational progress at Carvana. Following discussions with Carvana’s leadership, he believes that the company can sustain a strong trajectory in retail unit sales over the coming years, with management reiterating that customer demand remains sufficiently strong to support a long-term growth path toward a multi‑million unit run-rate. In his view, the primary limitation is operational capacity rather than market appetite, and management appears highly focused on expanding infrastructure and processes to keep pace with rising volumes.

Zackfia also views current market expectations for a sharp deceleration in growth as overly conservative. While consensus anticipates a notable slowdown in sales expansion by the first half of 2026, he expects Carvana to maintain growth well above those forecasts, with potential for further upside as execution improves. The combination of solid demand, ongoing operational scaling, and what he sees as unduly pessimistic Street projections underpins his conviction that the shares remain attractive at current levels, supporting his Buy recommendation on Carvana.

According to TipRanks, Zackfia is a 4-star analyst with an average return of 8.1% and a 51.18% success rate. Zackfia covers the Consumer Cyclical sector, focusing on stocks such as Planet Fitness, Royal Caribbean, and Carvana Co.

In another report released on January 8, Morgan Stanley also maintained a Buy rating on the stock with a $450.00 price target.

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