Williams Trading analyst Sam Poser has maintained their bearish stance on GOOS stock, giving a Sell rating on July 21.
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Sam Poser has given his Sell rating due to a combination of factors impacting Canada Goose Holdings. Despite a revenue increase that exceeded expectations, the company’s significant spending on marketing and direct-to-consumer operations has led to a substantial rise in selling, general, and administrative expenses. This increase in expenses is expected to surpass current estimates, putting pressure on operating margins, which have already declined from their peak levels.
Additionally, Canada Goose is facing competitive pressures from other brands like Arc’teryx, and its positioning as a premium outdoor brand rather than a luxury brand may limit its market appeal. The company’s reliance on cold weather for strong sales further adds to the uncertainty, as unfavorable weather conditions could exacerbate the SG&A deleverage. Furthermore, the lack of guidance for FY26 and potential tariff impacts on products made in Canada but sold in the U.S. contribute to the cautious outlook, leading to the Sell recommendation.
In another report released on July 21, Goldman Sachs also maintained a Sell rating on the stock with a $11.00 price target.
GOOS’s price has also changed slightly for the past six months – from $10.950 to $10.950, which is a 0% increase.