William Blair analyst Sharon Zackfia has reiterated their bullish stance on KRUS stock, giving a Buy rating today.
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Sharon Zackfia has given his Buy rating due to a combination of factors that point to improving fundamentals and attractive long-term prospects for Kura Sushi USA. She notes that same-store sales performed better than anticipated in the first fiscal quarter, with both traffic and average check strengthening toward the end of the period despite a menu price increase. Early signs from November and December suggest that momentum is building sufficiently to drive a return to positive comparable sales in the upcoming quarter, supported by effective limited-time offerings and successful brand collaborations.
Additionally, Zackfia highlights that the company’s recent promotions and IP partnerships modestly exceeded expectations, indicating that Kura is gaining traction with guests even in a more challenging consumer environment. While adjusted EBITDA fell short of consensus, she appears to view this as transitory in light of the improving top-line trends and the company’s reaffirmed outlook for 2026. Taken together, the better-than-feared comps, evidence of operational momentum, and confidence in the multi-year growth plan underpin her decision to maintain a Buy rating on KRUS shares.
In another report released today, Benchmark Co. also maintained a Buy rating on the stock with a $85.00 price target.

