Fawne Jiang, an analyst from Benchmark Co., reiterated the Buy rating on Bilibili (BILI – Research Report). The associated price target is $30.00.
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Fawne Jiang has given his Buy rating due to a combination of factors that highlight Bilibili’s strong performance and growth potential. The company reported impressive first-quarter results for 2025, with both revenue and earnings surpassing expectations. This growth was largely driven by a significant increase in the gaming segment, particularly through the success of the game San Mou, which is evolving into a long-term franchise. Additionally, advancements in AI-powered advertising technology have led to substantial growth in performance ads, enhancing monetization and efficiency.
Bilibili’s strategic focus on expanding its gaming portfolio, including the upcoming international rollout of San Mou, and the continued development of its advertising infrastructure are expected to sustain its growth trajectory. The company’s ability to maintain high margins through stable content costs and disciplined marketing further supports its positive outlook. With a loyal user base and innovative ad tech, Bilibili is well-positioned for durable growth and improved profitability, justifying the Buy rating and a price target of $30.
In another report released today, Barclays also maintained a Buy rating on the stock with a $25.00 price target.