Bilibili’s Strategic Growth in Gaming and Advertising Drives Buy Rating

In a report released today, Miranda Zhuang from Bank of America Securities maintained a Buy rating on Bilibili (BILI – Research Report), with a price target of $25.00.

Miranda Zhuang’s rating is based on Bilibili’s promising performance in its gaming and advertising sectors, as well as its strategic focus on intellectual property (IP) development. The company’s recent success with the SanMou game, which has exceeded expectations in user metrics and feedback, highlights its strong position in the gaming market. Additionally, the relaunch of Pretty Derby and the anticipated introduction of new games are expected to contribute positively to future revenues.
Furthermore, Bilibili’s advertising segment is on track, with a successful 618 campaign and sustainable growth drivers such as AI-driven ad performance improvements. The company’s confidence in profit margin expansion is supported by a mix shift to high-margin businesses and effective cost control measures. Bilibili’s large, young, and engaged user base, combined with its focus on Chinese Anime content, positions it well for IP collaborations and long-term growth. These factors collectively underpin the Buy rating with a price objective of 25.00 USD.

According to TipRanks, Zhuang is an analyst with an average return of -11.6% and a 27.45% success rate. Zhuang covers the Communication Services sector, focusing on stocks such as Baidu, AutoHome, and Weibo.