Owen Rickert, an analyst from Northland Securities, has initiated a new Hold rating on Aurora Acquisition (BETR).
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Owen Rickert has given his Hold rating due to a combination of factors influencing Aurora Acquisition’s current and future performance. Despite reporting slightly softer-than-expected results for the third quarter of 2025, the company has shown promising signs of growth with a 20% year-over-year increase in funded loan volume. The management’s strategy to expand its customer pipeline and secure partnerships with significant players in consumer financing is expected to drive future growth.
However, the timelines for launching and ramping up these partnerships are projected to take several months, which introduces a degree of uncertainty in the short term. While the company is poised to benefit from these strategic moves and potential rate cuts, the current market conditions and the time required to realize these partnerships’ full potential justify a cautious approach. Therefore, Rickert’s Hold rating reflects a balanced view of the company’s potential and the inherent risks associated with its growth strategy.
In another report released on November 13, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $59.00 price target.
Based on the recent corporate insider activity of 38 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of BETR in relation to earlier this year.

