Asure’s Strategic Positioning and Growth Potential: A Buy Rating by Vincent Colicchio

Vincent Colicchio, an analyst from Barrington, maintained the Buy rating on Asure (ASUR – Research Report). The associated price target remains the same with $17.00.

Vincent Colicchio has given his Buy rating due to a combination of factors that highlight Asure’s strategic positioning and growth potential. The company is focused on targeting small and midsize businesses in the Human Capital Management (HCM) software market, particularly in underserved regions of the U.S. This strategic focus, coupled with high service levels, differentiates Asure from its competitors, such as ADP and Paychex in the small business market, and Paycom and Paylocity in the midsize market.
Additionally, Asure is benefiting from several market tailwinds, including the shift of SMBs to cloud software, tight labor markets, and increased regulatory compliance complexity. These factors are driving demand for Asure’s offerings, which include payroll, benefits, and tax management solutions. The company’s impressive growth in bookings and backlog, alongside its strategic acquisition plans and a robust pipeline of acquisition candidates, further supports the Buy rating. Asure’s recent credit facility also positions it well for future acquisitions, enhancing its growth prospects.

According to TipRanks, Colicchio is a 5-star analyst with an average return of 10.4% and a 55.93% success rate. Colicchio covers the Technology sector, focusing on stocks such as Asure, Information Services Group, and Exlservice Holdings.