Asure’s Strategic Growth and Acquisition Strategy Underpin Buy Rating

Vincent Colicchio, an analyst from Barrington, maintained the Buy rating on Asure. The associated price target remains the same with $15.00.

Vincent Colicchio has given his Buy rating due to a combination of factors including Asure’s strategic focus on targeting small and midsize businesses in the Human Capital Management software and services market. The company differentiates itself by offering high service levels, especially in the micro and small business market, where it competes with major players like ADP and Paychex. Additionally, Asure’s recent acquisition of Latham Time Corporation provides a significant opportunity for cross-selling its HCM services to Latham’s extensive client base.
Colicchio’s rating is also influenced by Asure’s strong organic and total revenue growth, driven by multiple product lines such as payroll, benefits, and payroll tax management. The introduction of Asure Central, a unified platform, is expected to enhance cross-selling and improve organic growth. Furthermore, the company’s acquisition strategy, which involves acquiring resellers already using its software, presents a meaningful growth opportunity without the need for data conversion or software migration. These factors, along with expectations of 8% organic revenue growth and 21% adjusted EBITDA growth in 2026, underpin the Buy rating.