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Asure: Expanding Cross-Sell Platform and Accretive M&A Drive Attractive Risk/Reward and Buy Rating

Asure: Expanding Cross-Sell Platform and Accretive M&A Drive Attractive Risk/Reward and Buy Rating

Joshua Reilly, an analyst from Needham, maintained the Buy rating on Asure. The associated price target remains the same with $15.00.

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Joshua Reilly’s rating is based on several factors that emerged from the Needham Growth Conference discussion with Asure’s CEO. He views the company’s expanding cross-selling potential as a key driver, particularly as Asure Central gains broader adoption among existing direct customers and is complemented by recently acquired products. This broader platform gives Asure more opportunities to deepen relationships with current clients and increase revenue per customer. In addition, he sees management’s approach to capital deployment as supportive of growth, with an emphasis on acquiring more resellers and selectively pursuing larger product tuck-in deals that can enhance the overall offering and distribution.

Reilly also highlights the company’s financial outlook as a justification for the Buy rating. Management’s expectation of continued organic revenue growth, coupled with planned improvements in profitability, underpins a constructive view through fiscal 2026. The combination of internal growth drivers, accretive M&A strategy, and anticipated margin expansion suggests an improving financial profile over time. Taken together, these elements support his conclusion that Asure’s shares offer an attractive risk/reward and warrant a Buy recommendation.

According to TipRanks, Reilly is a 2-star analyst with an average return of 0.5% and a 41.24% success rate. Reilly covers the Technology sector, focusing on stocks such as Tyler Technologies, Veritone, and Asure.

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