Maxim Group analyst Tom Forte has maintained their neutral stance on AAPL stock, giving a Hold rating yesterday.
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Tom Forte’s rating is based on Apple’s recent financial performance and strategic position. Despite Apple reporting better-than-expected results for the fourth quarter of fiscal year 2025, including net sales and gross margin that surpassed consensus estimates, there are concerns about its lagging efforts in artificial intelligence. The company has acknowledged its need to increase AI-related spending and is considering strategic mergers and acquisitions to bolster its capabilities in this area.
Additionally, while Apple’s services revenue exceeded expectations, there were mixed results in other areas, such as iPhone sales and performance in the Chinese market. The tariffs-related expenses have also increased, adding to the cost pressures. Although the price target for Apple’s stock has been raised to $241, reflecting a higher valuation multiple, the overall risk/reward balance remains unchanged, leading to the Hold rating.
In another report released yesterday, Rosenblatt Securities also maintained a Hold rating on the stock with a $250.00 price target.
AAPL’s price has also changed moderately for the past six months – from $212.500 to $270.370, which is a 27.23% increase.

