Analyst Brian White from Monness maintained a Buy rating on Apple and keeping the price target at $270.00.
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Brian White’s rating is based on Apple’s continued innovation and strategic product developments, which are expected to enhance its market position. The upcoming release of the iPhone 17 family, including a new model, the iPhone 17 Air, is anticipated to capture consumer interest due to its sleek design and advanced features, potentially boosting sales and market share.
Moreover, despite the challenging economic environment and ongoing trade tensions, Apple has managed to maintain a strong financial position. The company is justified in implementing price increases for its new products, which could offset rising costs due to tariffs. These factors, combined with Apple’s robust digital ecosystem and its foray into generative AI with Apple Intelligence, contribute to a positive long-term outlook, justifying the Buy rating.
In another report released on September 5, J.P. Morgan also maintained a Buy rating on the stock with a $255.00 price target.
Based on the recent corporate insider activity of 37 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of AAPL in relation to earlier this year.