Helena Wang, an analyst from Phillip Securities, maintained the Hold rating on Apple (AAPL – Research Report). The associated price target remains the same with $200.00.
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Helena Wang’s rating is based on a combination of factors that reflect Apple’s current market position and future prospects. During the recent Worldwide Developers Conference, Apple introduced several updates across its platforms, focusing mainly on visual enhancements rather than groundbreaking AI innovations. This lack of significant AI advancements leaves Apple trailing behind competitors like Google, which could intensify competitive pressures.
Additionally, Helena Wang maintains a cautious outlook due to ongoing challenges such as tariffs, increased capital expenditures, and persistent weaknesses in Apple’s product lines and the Chinese market. Despite these concerns, the valuation remains unchanged with a neutral stance, supported by a discounted cash flow target price of $200, a weighted average cost of capital of 6.5%, and a terminal growth rate of 3%. These elements collectively justify the Hold rating, suggesting that while Apple remains a stable investment, there are no immediate catalysts for significant growth.
In another report released yesterday, UBS also reiterated a Hold rating on the stock with a $210.00 price target.
AAPL’s price has also changed moderately for the past six months – from $248.130 to $196.450, which is a -20.83% drop .