Maxim Group analyst Tom Forte has maintained their neutral stance on AAPL stock, giving a Hold rating yesterday.
Tom Forte has given his Hold rating due to a combination of factors influencing Apple’s current and future financial performance. Despite Apple reporting favorable results for the second fiscal quarter of 2025, including net sales and earnings per share that exceeded expectations, there are significant concerns about the impact of tariffs. The company is expected to incur $900 million in tariff-related costs in the upcoming quarter, which could affect its profitability.
Additionally, while Apple’s efforts to mitigate these costs through supplier collaboration and price adjustments are noted, the uncertainty surrounding tariffs has led to a conservative outlook. Forte has adjusted his financial forecasts downward for fiscal years 2025 and 2026, reflecting these challenges. Furthermore, with Apple’s shares trading at a premium compared to its peers, the risk and reward appear balanced, justifying the Hold rating. Consequently, the price target has been lowered to $201, aligning with the revised earnings estimates.
In another report released yesterday, Loop Capital Markets also maintained a Hold rating on the stock with a $215.00 price target.