William Power, an analyst from Robert W. Baird, reiterated the Buy rating on Apple. The associated price target remains the same with $300.00.
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William Power has given his Buy rating due to a combination of factors reflecting Apple’s strong operational and financial performance. He highlights that Apple’s latest quarter delivered double‑digit revenue and earnings growth, materially ahead of his prior estimates, driven primarily by a sharp acceleration in iPhone sales and particularly robust momentum in China. Management’s outlook for the coming quarter also points to solid double‑digit revenue growth and historically high gross margins, helping to ease concerns about rising memory costs and ongoing supply chain pressures, which Apple has successfully managed over many years.
Power also sees structural drivers that support continued upside beyond the near term. He notes the expanding installed base of more than 2.5 billion active devices and healthy growth in Services as evidence of a strengthening ecosystem that can sustain recurring revenue. In addition, Apple’s work with Google on large language models and the planned enhancement of Siri are viewed as meaningful AI-related catalysts for the second half of 2026. While acknowledging higher operating expenses and some macro and component cost risks, he believes Apple’s earnings growth, cash generation, shareholder returns, and a valuation premium still below its post‑COVID average together justify a Buy recommendation.
In another report released on January 30, TipRanks – PerPlexity also reiterated a Buy rating on the stock with a $301.00 price target.
AAPL’s price has also changed moderately for the past six months – from $211.270 to $258.280, which is a 22.25% increase.