William Blair analyst Stephen Sheldon has reiterated their bullish stance on APPF stock, giving a Buy rating today.
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Stephen Sheldon has given his Buy rating due to a combination of factors that highlight AppFolio’s promising growth trajectory and strategic positioning. The recent investor meeting showcased AppFolio’s commitment to innovation, particularly with the introduction of agentic AI solutions, which are expected to enhance the company’s product offerings. Furthermore, the company has multiple avenues to increase its average revenue per user (ARPU) and is focused on achieving profitable growth, which is appealing to investors.
Despite some investor concerns over the absence of long-term financial targets, Sheldon remains confident in AppFolio’s potential for sustained revenue growth, projecting it to stay around or above 20% in the medium term. The company is also poised for margin expansion and earnings growth, supported by strategic capital deployment, including share buybacks. Additionally, the acceleration in unit growth, driven by new customer acquisitions, underscores AppFolio’s strong market position and competitive edge, making it an attractive investment opportunity with a favorable risk/reward profile.
In another report released today, D.A. Davidson also maintained a Buy rating on the stock with a $325.00 price target.
Based on the recent corporate insider activity of 69 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of APPF in relation to earlier this year.

