Analyst Brian White of Monness maintained a Buy rating on Amazon, retaining the price target of $300.00.
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Brian White has given his Buy rating due to a combination of factors that, in his view, position Amazon favorably despite near‑term challenges. He notes that the stock has lagged peers in 2025 amid tariff uncertainty, worries about AWS’s role in the AI landscape, and investor skepticism about the returns from heavy technology capex, yet he believes the company remains structurally well placed. Holiday‑season e‑commerce data point to continued growth in online spending, and he expects Amazon to participate meaningfully in that trend, even though the overall pace of digital holiday sales is moderating compared with 2024.
At the same time, White emphasizes that Amazon has recently reshaped the narrative around its AI capabilities. AWS has reaccelerated, with third‑quarter 2025 cloud revenue growth improving to 20% year over year, its fastest pace since late 2022, suggesting renewed momentum in the business. The multi‑year, multibillion‑dollar partnership with OpenAI, along with potential further investment and chip usage agreements, underscores AWS’s role as a core infrastructure provider for leading AI workloads. In addition, Amazon’s aggressive rollout of its own AI chips (such as Trainium2 and beyond) and large‑scale infrastructure projects supports a view that the company is building durable competitive advantages in next‑generation cloud and AI services, which underpins his positive, long‑term stance on the shares.
In another report released today, Bank of America Securities also maintained a Buy rating on the stock with a $303.00 price target.