Monness analyst Brian White has maintained their neutral stance on GOOGL stock, giving a Hold rating yesterday.
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Brian White has given his Hold rating due to a combination of factors influencing Alphabet Class A’s stock. While Alphabet is well-positioned to capitalize on the digital advertising trend and continue its growth in cloud services, the company faces significant challenges. The antitrust landscape is particularly concerning, with ongoing legal battles that could impact its search and advertising businesses.
Additionally, while Alphabet’s revenue growth remains steady, it is experiencing a deceleration in certain areas, such as Google Cloud and advertising revenue. The macroeconomic environment also presents uncertainties that could affect future performance. Despite these challenges, Alphabet’s strong position in AI innovation and its substantial planned capital expenditures for 2025 suggest potential for long-term growth, justifying a Hold rating.
In another report released yesterday, UBS also maintained a Hold rating on the stock with a $192.00 price target.

