Analyst Scott Berg from Needham maintained a Buy rating on Sprout Social and keeping the price target at $32.00.
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Scott Berg has given his Buy rating due to a combination of factors that underscore Sprout Social’s competitive positioning and growth prospects. He points to the company’s proprietary, data-rich AI capabilities as creating a defensible edge, particularly as social media becomes a core channel for customer discovery and engagement. In his view, this backdrop supports durable demand for Sprout’s platform as organizations increasingly centralize and professionalize their social media operations.
Moreover, Berg highlights Sprout’s traction with larger, upmarket customers and its ongoing evolution from a basic workflow solution into a higher-value, decision-support platform for enterprises. Management’s emphasis on AI-driven product expansion and broader enterprise use cases reinforces the potential for both revenue acceleration and deeper customer penetration. Finally, he notes that Sprout is focused on balancing rapid top-line growth with improving profitability, which he believes can support both multiple expansion and long-term shareholder value, justifying a Buy recommendation.
In another report released on January 12, Barclays also maintained a Buy rating on the stock with a $13.00 price target.