Analyst James Friedman of Susquehanna reiterated a Buy rating on Affirm Holdings, with a price target of $105.00.
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James Friedman has given his Buy rating due to a combination of factors, including the anticipated strong origination volumes for Affirm Holdings during the holiday season, despite a modest performance reported by some e-commerce peers. This optimism is based on the company’s ability to capture excess loan originations, which is expected to drive growth.
Furthermore, the funding market appears robust, as evidenced by Affirm’s recent asset-backed securities (ABS) transactions. These transactions include $1.1 billion in on-balance-sheet ABS and $777 million in off-balance-sheet ABS filings, indicating a healthy financial position. Such strategic financial maneuvers contribute to the positive outlook for Affirm Holdings, supporting the Buy rating.
Based on the recent corporate insider activity of 106 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of AFRM in relation to earlier this year.

