William Blair analyst Andrew Jeffrey has maintained their bullish stance on AFRM stock, giving a Buy rating today.
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Andrew Jeffrey has given his Buy rating due to a combination of factors that highlight Affirm Holdings’ strong position in the digital finance sector. The company has demonstrated significant growth, with a 43% increase in fiscal fourth-quarter GMV and an optimistic outlook for continued growth in the coming years. Affirm’s strategic focus on providing a superior user experience and transparent pricing positions it as a leading player in the BNPL market, which is expected to expand further.
Moreover, Affirm’s 0% APR products have shown impressive growth, indicating a strong appeal to high-credit-quality customers who are more likely to engage with Affirm’s direct-to-consumer offerings. This shift not only enhances customer loyalty but also contributes to more stable financial results and a sustainable revenue model. Additionally, the company’s initial fiscal 2026 GMV outlook aligns with market expectations, suggesting potential for further upside, particularly with international expansion and partnerships like Apple Pay.
Jeffrey covers the Technology sector, focusing on stocks such as Fiserv, Block, and Affirm Holdings. According to TipRanks, Jeffrey has an average return of 14.5% and a 65.04% success rate on recommended stocks.
In another report released today, TD Cowen also maintained a Buy rating on the stock with a $115.00 price target.