Whatfix has shared an update. The company highlighted ScreenSense, its AI engine designed to interpret user context and intent to deliver real-time, in-application guidance. In a featured video, Whatfix’s Head of Products, Kapil Ashok Jaiswal, explains how ScreenSense aims to reduce complexity at critical user moments by providing contextual support within digital workflows.
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For investors, this post underscores Whatfix’s strategic emphasis on AI-driven digital adoption solutions, a segment benefiting from ongoing enterprise digital transformation and increasing software complexity. While the announcement is promotional and does not disclose financial metrics, it signals continued product innovation around AI, which could enhance the platform’s value proposition, support customer retention, and justify premium pricing in competitive software adoption and digital experience markets. If ScreenSense succeeds in improving user engagement and reducing support costs for clients, it may strengthen Whatfix’s competitive position versus other digital adoption and in-app guidance providers, potentially supporting future revenue growth and market share gains over the medium term.