Webflow Deepens Marketing Stack With Native Google Ads Integration

New updates have been reported about Webflow.

Webflow has launched a native Google Ads integration, positioning its platform more directly at the center of customers’ digital marketing and performance workflows. Built in partnership with Google Ads, the new capability allows marketing teams to build, manage, and optimize Performance Max campaigns — powered by Google AI — directly inside Webflow, while drawing on first-party Webflow site performance data to inform acquisition and optimization decisions across Search, YouTube, Display, Discover, Gmail, and Maps.

By consolidating campaign management and onsite experience optimization into a single environment, Webflow is moving from being primarily a website and web app experience platform to becoming a more comprehensive operating system for digital brand performance. Marketers can now see how paid traffic behaves on Webflow properties, identify performance gaps, and adjust creative, targeting, and on-site experiences without switching tools, improving speed to market and potentially enhancing ROI as Google’s AI models learn from richer, closed-loop data. Customer feedback from brands such as Fried Egg Golf and You.com emphasizes faster campaign deployment, tighter audience targeting, and more consistent landing experiences, supporting Webflow’s strategy to serve as an AI-native hub for creation, personalization, testing, and performance. Chief Product Officer Rachel Wolan framed the integration as closing a key marketer pain point and expanding Webflow’s addressable value proposition as the platform where teams “create and control their entire digital experience,” a move that could deepen customer lock-in, increase wallet share among its 300,000+ business users and 2,000+ partners, and position the company more competitively in the broader marketing and web experience ecosystem.