Trendyol Targets Saudi Growth With Expanded Ramadan Campaign Strategy

Trendyol Group has shared an update. The company recently hosted a Trendyol Partner Gathering in Riyadh, Saudi Arabia, outlining its strategic plans for the upcoming Ramadan season in the Kingdom. Management highlighted “strong targets,” expanded marketing support, and the deployment of its marketplace know-how to deliver what it expects to be its largest seasonal campaign to date. The event featured presentations from global and regional leadership, as well as sessions with commercial, marketing, and marketplace teams and a panel of Saudi sellers discussing how Trendyol is enabling local commerce.

For investors, this update underscores Trendyol’s focus on deepening its presence in Saudi Arabia and leveraging Ramadan as a key demand catalyst. Enhanced collaboration with local sellers and increased marketing spend suggest an aggressive growth strategy aimed at boosting gross merchandise value (GMV) and market share in the region. If execution is successful, the initiative could improve revenue scale and network effects in the Saudi market, strengthening Trendyol’s competitive positioning in Middle Eastern e-commerce. However, the push also implies higher near-term operating and customer acquisition costs, and the financial payoff will depend on the campaign’s ability to drive sustained user engagement and seller retention beyond the Ramadan period.