Trendyol Group Highlights Internal Talent Rotation to Strengthen Seller Affiliate Ads Team

Trendyol Group has shared an update.

The company highlighted an internal career move as Ecem Körük transitioned from the Dolap Product Growth team, where she spent six years working on promotions, coupons, and product management, to a new role within Trendyol Product – Discovery & Data – Seller Affiliate Ads. The post emphasizes cross-team rotation, leveraging accumulated expertise in a new product domain, and encouraging employee development and broader perspectives within the organization.

For investors, this update underscores Trendyol Group’s focus on internal talent mobility and knowledge transfer across product lines, particularly in areas linked to seller growth and monetization such as affiliate ads. While the announcement centers on a single employee’s career progression and does not provide direct financial metrics or product performance data, it suggests an ongoing effort to strengthen key revenue-related functions (discovery, data, and seller advertising). Over time, effective deployment of experienced product managers into monetization-focused teams can support improved ad product design, higher seller engagement, and potentially enhanced take-rates and advertising revenue, reinforcing Trendyol’s competitive position in e-commerce and digital advertising within its markets.