Trendyol Group Highlights Employee-Focused Culture With New Year Family Event

Trendyol Group has shared an update. The company highlighted a New Year-themed family event at its campus, where employees’ children participated in games and creative activities organized through Trendyol’s internal Parents Community. The day concluded with gifting copies of the company mascot’s book, “Rocky’s Story,” underscoring efforts to foster a family-friendly culture and employee engagement.

For investors, this update signals Trendyol’s continued investment in employer branding and organizational culture, which can support talent attraction and retention in a competitive technology and e-commerce labor market. While the event itself has no direct revenue impact, sustained focus on employee satisfaction and community-building can contribute to lower turnover, greater productivity, and stronger corporate reputation over time. Additionally, the use of the company mascot and branded materials reinforces Trendyol’s identity, which may have ancillary long-term marketing and brand equity benefits within its core consumer markets.