Softwear Automation has shared an update.
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The company highlighted a customer use case in which Deel, a global HR and payroll platform, is using a product called Profound Workflows to repurpose and localize existing content. According to Deel’s Director of Content Marketing, the workflows and automation capabilities are enabling the company to convert YouTube videos into localized, search-optimized blog content across multiple markets without increasing headcount. The automation focuses on repetitive tasks such as repurposing and localization, allowing teams to concentrate on generating original content.
For investors, this update underscores Softwear Automation’s strategic emphasis on automation solutions that improve marketing efficiency and scalability for enterprise customers. If Profound Workflows is part of Softwear Automation’s product suite, successful adoption by a recognizable customer such as Deel can support validation of the technology, strengthen its value proposition, and potentially drive incremental recurring revenue through expanded usage. Demonstrated impact on reducing manual workload and enabling content scaling without proportionate hiring may position the company favorably in the broader automation and productivity software market, enhancing its competitive standing and long-term growth prospects. However, the post does not disclose contract terms, pricing, or financial metrics, limiting visibility into the immediate revenue impact.