Softwear Automation Highlights AI-Era Marketing Discussion on Kleiner Perkins Podcast

Softwear Automation has shared an update. The post highlights a podcast episode of the Kleiner Perkins Grit Podcast featuring James Cadwallader, Joubin Mirzadegan, and Ilya Fushman, discussing how Profound is rethinking marketing in an era of AI “superintelligence.” Key topics include marketing to machines as well as humans, the emergence of a “zero-click” internet that changes how customers research and make purchasing decisions, the distinction between Profound’s approach and traditional “SEO for AI,” and the growing importance of AI visibility at the board level for modern brands.

For investors, this content is primarily thought leadership rather than a direct operational update on Softwear Automation. However, it underscores increasing market focus on AI-driven discovery and decision-making systems, which may influence how technology-focused companies—including those in automation and advanced manufacturing—position their brands, allocate marketing budgets, and compete for visibility in AI-mediated channels. While the post does not provide financial metrics or product details related to Softwear Automation, it signals broader industry trends in AI-enabled marketing and governance that could affect customer acquisition strategies, partnership opportunities, and long-term competitive dynamics for companies operating in tech-intensive sectors.