New updates have been reported about SHEIN (PC:SHNQX)
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SHEIN is set to enhance its footprint in Canada with the return of its pop-up event, SHEIN MTL, in Montreal for the third consecutive year. Starting July 30, this immersive experience will showcase the largest display of SHEIN’s Trend Boutiques in Quebec, featuring a curated selection of its sub-brands and lifestyle collections. This initiative underscores SHEIN’s evolution into a comprehensive lifestyle brand, offering a wide range of fashion, beauty, home, and accessory products tailored for Quebec consumers. The event will highlight various Trend Boutiques, including MOTF for premium essentials, Glowmode for performance sportswear, and SHEGLAM for beauty and skincare, among others. According to Shirley Yuan, SHEIN Canada’s Marketing Director, the pop-up stores provide an opportunity to demonstrate that SHEIN offers more than just online shopping, allowing Montreal consumers to explore premium wardrobe essentials and curated home and beauty collections while maintaining the brand’s reputation for accessibility and diversity. This event aims to strengthen SHEIN’s presence in Canada by capturing the unique energy of Montreal, a city known for its bold style and creative spirit.
In addition to showcasing its diverse product offerings, SHEIN will offer exclusive in-store benefits throughout the event, including tiered discounts of up to 30% and exclusive gifts with purchases while supplies last. The first 100 customers each day who share a public post of the pop-up on Instagram or TikTok will receive a limited-edition Montreal-themed tote bag. The pop-up will run from July 30 to August 3 and August 8 to 10 at 1420 Stanley Street, Montreal, providing an immersive shopping experience and exclusive in-store offers. This initiative reflects SHEIN’s commitment to engaging with the Montreal community and strengthening its local ties, as expressed by Shirley Yuan, who emphasized the brand’s excitement to return to the city.