Rokt has shared an update.
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The company highlighted a case study with ClassPass, which used Rokt Ads during the “Transaction Moment” to target high-intent customers at the point of conversion. By focusing on optimizing the sign-up flow and refining landing page design rather than driving additional traffic, ClassPass reportedly achieved up to a 12% lift in conversion rate while maintaining cost-per-acquisition (CPA) targets.
For investors, this update underscores the value proposition of Rokt’s ad technology in improving conversion efficiency for clients, a key performance metric in digital marketing. Demonstrated incremental conversion gains at stable CPA suggest Rokt’s platform can help customers generate more revenue from existing traffic rather than relying on higher acquisition spend. If such results are repeatable across a broader customer base, Rokt could strengthen client retention, increase upsell potential, and justify premium pricing for performance-based solutions. In a competitive ad-tech landscape increasingly focused on measurable ROI and optimization at the point of transaction, this type of case study supports Rokt’s positioning as a performance-oriented partner and may be a positive indicator for its growth trajectory and competitive differentiation, though no direct financial figures or new contracts are disclosed in the post.