Rokt Highlights Nilson Report Coverage of Pay+ Solution for Card Issuers

Rokt has shared an update.

The company highlighted coverage in The Nilson Report describing how Rokt’s Pay+ offering enables card issuers to deliver targeted, real-time messages at the point of transaction. According to the post, Rokt’s technology is designed to help issuers drive card usage, promote new products, and monetize key customer interactions while maintaining control over the user experience.

For investors, this update underscores Rokt’s strategic positioning within the payments and card-issuing ecosystem, focusing on high-intent “transaction moment” engagement—a segment that can command premium pricing due to its direct link to spending behavior and conversion. Positive exposure in a specialized industry publication like The Nilson Report may strengthen Rokt’s credibility with financial institutions, potentially supporting new partnerships and deeper integration with card issuers.

If Rokt can scale adoption of its Pay+ solution across more issuers, it could drive recurring, usage-based revenue tied to transaction volumes, improving revenue visibility and operating leverage. Moreover, by helping issuers monetize existing customer interactions, Rokt is aligning its value proposition with measurable performance outcomes, which can support pricing power and long-term contract relationships. However, execution will depend on the company’s ability to demonstrate incremental lift in card usage and product uptake versus competing personalization and engagement tools in the payments sector.