Rokt has shared an update. The company highlighted an article in Retail Customer Experience by Bennett Carroccio outlining five key predictions for the retail sector heading into 2026. The post emphasizes a shift toward a more decisive and informed shopper who expects fast, relevant product discovery. Key themes include marketplaces evolving from experimental channels to core growth drivers, the use of AI to accelerate merchant and brand onboarding from months to days, and a move from broad product choice to curated, real-time relevance in the “endless aisle” experience across marketplaces and partner inventory.
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For investors, these trends underscore the growing importance of AI-driven personalization, marketplace infrastructure, and retail media as structural growth areas in commerce technology. If Rokt’s platform is aligned with these dynamics—particularly around AI-enabled relevance and monetization of the checkout and discovery experience—demand for its solutions could benefit as retailers seek tools that improve conversion, optimize assortment, and enhance customer experience without increasing traffic acquisition costs. The focus on faster onboarding also suggests an opportunity for vendors that can reduce integration friction and time-to-value for retailers and brands. Overall, the post reinforces Rokt’s positioning within a segment of the retail tech ecosystem that may see increased budget allocation as marketplaces become central to growth strategies and as retailers prioritize smarter, more targeted digital experiences over simple catalog expansion.