Rokt has shared an update.
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Rokt announced that Canadian cinema chain Cineplex has integrated Rokt’s AI-powered technology into its ecommerce checkout to deliver real-time, targeted non-endemic offers to customers purchasing movie tickets. The solution is designed to make checkout experiences more relevant while creating incremental revenue streams across Cineplex’s digital channels.
For Rokt, this partnership underscores growing adoption of its AI-driven ecommerce monetization platform among large consumer brands, expanding its footprint in the entertainment sector. If successfully scaled, the Cineplex deployment could increase Rokt’s transaction volumes and associated revenue, strengthen its case studies in high-traffic, experience-based ecommerce, and improve its competitive positioning versus other adtech and personalization providers. Demonstrated uplift in Cineplex’s ancillary revenue could also support Rokt’s pricing power and help attract additional enterprise clients, potentially contributing to higher recurring revenue and deeper integration within partners’ digital ecosystems.