EV Co has shared an update.
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The post highlights Rivian’s appointment of Greg Revelle as Chief Customer Officer to lead sales, marketing, and go-to-market operations ahead of the planned 2026 launch of its R2 midsize SUV and related next-generation vehicles. Revelle brings experience from senior roles at Kohl’s, Best Buy, AutoNation, and Expedia, as well as recent work founding Revatek, an energy storage startup, and serves on the board of Cars.com.
For investors, this leadership change signals Rivian’s intention to professionalize and scale its commercial and customer-facing operations in advance of a critical product launch cycle. A seasoned executive focused on the full customer journey could help Rivian improve demand generation, optimize sales channels, and enhance brand positioning as competition intensifies in the EV segment. Effective execution may support higher volumes and better customer acquisition economics when the R2 platform comes to market, with potential positive implications for revenue growth and margin leverage if paired with disciplined cost control and production scaling. However, the ultimate financial impact will depend on Rivian’s ability to convert this organizational enhancement into sustained demand, efficient go-to-market operations, and successful ramp-up of its next-generation vehicles within a challenging and competitive EV environment.