Revolut has shared an update. The company announced the official launch of the Audi Revolut F1 Team in Berlin, highlighting a multi-faceted partnership that goes beyond branding. Revolut’s logo will feature on the Formula 1 car, and the company will also provide financial infrastructure for the team’s operations. The launch event included Revolut-branded payment experiences, such as custom cards, with additional marketing activations planned around upcoming races, including in Melbourne.
Claim 50% Off TipRanks Premium
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential
For investors, this partnership signals Revolut’s push to reinforce its global brand visibility and align with a premium, high-technology sport that has a large and growing international audience. By integrating its financial services into the team’s operations, Revolut may gain a showcase for its payments and treasury capabilities, potentially supporting enterprise and B2B client acquisition. While the immediate revenue impact is unclear and likely modest relative to overall scale, the collaboration could strengthen Revolut’s competitive positioning in key markets, enhance customer engagement among motorsport fans, and support long-term brand equity as the company continues to scale beyond its challenger-bank origins.