Optable Highlights AI and Identity Strategy with Upcoming OptableConnect Executive Event

Optable has shared an update.

The company has released the agenda for OptableConnect, a half-day executive event to be held on February 24, 2026, at Deloitte Canada in Toronto. The gathering will focus on key trends reshaping digital advertising, including changes in identity, the role of AI, and emerging “agentic” collaboration models. Sessions will cover a deep dive into agentic advertising with a live demo of the Optable Planner Agent, industry perspectives on how agentic approaches integrate with existing infrastructure and initiatives such as AdCP and the IAB Tech Lab’s Agentic Roadmap, publisher strategies for competing with walled gardens in an AI-driven environment, and advertiser/agency views on where AI is delivering results and where challenges persist. The event will conclude with a networking reception, and additional speaker announcements are forthcoming.

For investors, the event underscores Optable’s strategic positioning within the evolving ad-tech ecosystem, particularly around privacy-conscious identity solutions and AI-enabled planning tools. By showcasing its Planner Agent and aligning with industry frameworks like those from IAB Tech Lab, Optable appears to be reinforcing its role as a technology partner for both publishers and advertisers navigating post-cookie identity and AI adoption. Effective execution and strong industry participation could translate into deeper enterprise relationships, higher product adoption, and potential upsell opportunities, which may support revenue growth over time. However, financial impact will depend on the company’s ability to convert thought-leadership and event exposure into scalable commercial deals in a competitive ad-tech landscape where larger incumbents and walled gardens maintain significant influence.