MoEngage Raises $280 Million in Series F to Scale AI Platform and Global Expansion

New updates have been reported about MoEngage (PC:MOENG)

MoEngage has expanded its Series F financing to a total of $280 million, adding a new $180 million tranche led by ChrysCapital and Dragon Funds, with participation from Schroders Capital and existing investors TR Capital and B Capital. The capital will be directed toward accelerating development of the Merlin AI suite, expanding go-to-market operations in North America and EMEA, and pursuing strategic acquisitions that can either deepen the platform’s capabilities or speed global expansion. As part of this round, MoEngage also executed a second employee liquidity program of about $15 million, providing an exit opportunity for 259 current and former employees, and enabling partial secondary sales for early investors including Eight Roads Ventures, Helion Venture Partners, Z47, and Ventureast. CEO and Co-founder Raviteja Dodda emphasized that the financing and liquidity event are intended to reward early contributors while equipping the company to capture growing enterprise demand as customers move away from legacy marketing clouds to insights-led engagement platforms.

Strategically, MoEngage is using this capital to broaden its role beyond marketing into product-led customer engagement, strengthening tools for product teams through MoEngage Analytics and MoEngage Inform. Inform consolidates business-critical transactional messaging—such as OTPs, account and transaction alerts, and service updates—into a single API across channels and delivery partners, separating these from promotional traffic to ensure reliability and speed. The enhanced product analytics offering seeks to link behavioral insight directly to engagement actions, allowing product managers to understand user intent and trigger real-time experiences aimed at improving retention and lifetime value. Reference customers in financial services and retail report using MoEngage to optimize onboarding, activation, cross-sell, and mission-critical communications, underscoring its positioning as core infrastructure for data-driven brands. New investors describe MoEngage as a capital-efficient, AI-led martech platform with strong execution in the U.S. and global enterprises, signaling confidence that the company can emerge as a category leader in insights-led customer engagement across 75 countries and more than 1,350 consumer brands.