MoEngage Raises $280 Million in Series F to Accelerate AI-Led Customer Engagement Push

New updates have been reported about MoEngage (PC:MOENG)

MoEngage has expanded its Series F funding to a total of $280 million, securing an additional $180 million led by new investors ChrysCapital and Dragon Funds, alongside Schroders Capital and existing backers TR Capital and B Capital. The company plans to deploy this capital to accelerate development of its Merlin AI suite, expand go-to-market and customer-facing teams in North America and EMEA, and pursue strategic acquisitions to deepen and broaden its insights-led customer engagement platform. Management highlighted particularly strong demand for Merlin AI and MoEngage’s unified engagement suite across North America, EMEA, Australia, New Zealand, and Southeast Asia, as enterprises migrate away from legacy marketing clouds and seek integrated, AI-driven solutions for both marketing and product organizations. Europe and the UK remain priority growth markets, with MoEngage set to increase headcount in sales, marketing, customer success, and support while investing further in AI capabilities tailored to regional enterprise needs.

Alongside the primary raise, MoEngage conducted a second employee liquidity program of about $15 million, providing partial exits to 259 current and former employees and enabling select early investors, including Eight Roads, Helion Venture Partners, Matrix Partners, and Ventureast, to realize secondary proceeds. Strategically, MoEngage is reinforcing its positioning beyond marketing by enhancing MoEngage Analytics and MoEngage Inform for product teams, enabling unified behavioral analytics and high-reliability transactional messaging (e.g., OTPs, account and service updates) through a single API across channels and providers. These capabilities are intended to close the loop between insight and action, helping brands improve retention, lifetime value, and omnichannel customer experience. Investors cited MoEngage’s capital-efficient operating model, strong U.S. execution, and AI-first approach to first-party data as key reasons for backing the company, framing it as a contender for global leadership in the martech and customer engagement space. The company, headquartered in Bengaluru and San Francisco and serving over 1,350 brands in 75 countries, is expected to use this funding round to consolidate its market position, deepen penetration in key sectors such as retail, e-commerce, financial services, and telecom, and further differentiate through AI-driven personalization at scale.