MoEngage Raises $280 Million in Series F, Expands AI Suite and Global Footprint

New updates have been reported about MoEngage (PC:MOENG)

MoEngage has secured an additional $180 million in Series F funding, bringing the round’s total to $280 million, in a transaction led by new investors ChrysCapital and Dragon Funds alongside Schroders Capital, with existing backers TR Capital and B Capital also participating. The company plans to deploy this capital to accelerate development of its Merlin AI-powered, insights-led engagement platform, expand go-to-market operations in North America and EMEA, deepen its presence in Australia, New Zealand and Southeast Asia, and pursue selective acquisitions to broaden platform capabilities. As enterprises move away from legacy marketing clouds, MoEngage is positioning its unified engagement suite for both marketing and product teams, targeting brands that need deeper analytics, greater personalization, and connected omnichannel customer experiences across web, mobile, email, social, and messaging.

In parallel with the funding, MoEngage completed a second employee liquidity program totaling about $15 million, benefiting 259 current and former employees and facilitating partial exits for early investors including Eight Roads, Helion Venture Partners, Matrix Partners, and Ventureast. The company is also investing in its product-led stack with MoEngage Analytics and MoEngage Inform, which combine behavioral analytics with real-time engagement and reliable transactional messaging to support critical use cases such as onboarding, activation, cross-sell, and account and service notifications. With over 1,350 consumer brands in 75 countries and digital reach to more than 2 billion consumers each month, MoEngage is leveraging recognition from Gartner and Forrester, growing demand in Southeast Asia and ANZ, and enterprise adoption by regional and global brands to strengthen its claim as a leading AI-driven customer engagement and martech platform.