Klarna Highlights Merchant Revenue Gains from On-Site Messaging Product

Klarna has shared an update. The company highlighted performance metrics from merchants using its On-site Messaging (OSM) product, which surfaces Klarna’s flexible payment options on product pages, in carts, and at checkout. According to the post, apparel brand Ninepine reported a 25.3% increase in revenue per visitor after implementing Klarna’s OSM, while watch and jewelry retailer Ditur recorded a sixfold increase in Klarna’s checkout share compared with local alternatives. The company positions these results as evidence that early visibility of financing options can reduce friction and boost shopper confidence.

For investors, these data points underscore Klarna’s push to deepen its value proposition to merchant partners beyond payment processing, potentially strengthening merchant retention and supporting transaction volume growth. Demonstrated uplift in key metrics such as revenue per visitor and share of checkout suggests OSM may enhance Klarna’s monetization opportunities, particularly if similar results can be replicated at scale across sectors. Additionally, increased checkout share versus local competitors could help consolidate Klarna’s competitive position in existing markets. While the figures provided are limited to selected case studies and do not represent broader financial results, they indicate that Klarna’s product innovation in on-site messaging may contribute positively to future revenue growth and reinforce its positioning in the buy-now-pay-later and broader fintech ecosystem.