Instacart has shared an update. The company has released its 2026 Snacktime Report, using platform purchase data around the “Big Game” to identify U.S. consumer snacking behavior. Key findings include strong spikes in demand for tortilla chips, salsas, and shelf-stable dips during the event weekend, a 201% surge in Buffalo sauce orders often accompanied by ranch dressing, chicken wings, blue cheese dressing, and hot sauce, and distinct regional preferences, with queso leading in the West and Upper Midwest, chicken wings popular across much of the Midwest and Northeast, and Buffalo sauce particularly strong in New York. Instacart notes it is working with consumer packaged goods (CPG) brands and retailers to reach game-day shoppers through targeted promotions tied to these insights.
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For investors, the report underscores Instacart’s data analytics capabilities and the value of its transaction dataset for CPG partners seeking precise, event-driven marketing. Enhanced targeting around major consumption events like the Big Game can support higher advertising and promotional spend on Instacart’s platform, potentially improving monetization per order and strengthening relationships with large CPGs and retailers. The emphasis on regional and category-level insights highlights Instacart’s positioning not only as a delivery marketplace but also as a retail media and data partner, an area of growing strategic importance and a potential margin-accretive revenue stream within the broader online grocery and retail media landscape.