Instacart Highlights 75 Fastest-Growing CPG Brands, Emphasizes Growth of Retail Media Business

Instacart has shared an update. The company released its latest list of the “75 Fastest-Growing Brands,” highlighting consumer packaged goods (CPG) companies that have achieved strong growth on its platform, attributed in part to the use of Instacart Ads. The featured brands span categories such as clean-ingredient snacks, wellness products, and premium frozen meals, and are cited as examples of how digital marketing on Instacart can be used to drive awareness, customer acquisition, and sales. Instacart also indicated it will continue investing in advertising tools to support brand growth on its marketplace.

For investors, this update underscores Instacart’s focus on scaling its higher-margin advertising and retail media business, which is increasingly important for differentiation and profitability in the online grocery and delivery space. By promoting the success of CPG partners and emphasizing performance-driven ad outcomes, Instacart is positioning itself as a key retail media channel for brands seeking direct access to high-intent shoppers. Continued investment in ad tools may help increase advertising spend per brand, deepen platform integration with CPG partners, and reduce churn among merchants. If successful, these dynamics could support revenue diversification beyond core delivery fees, enhance monetization of existing traffic, and strengthen Instacart’s competitive position against other retail media and grocery e-commerce players.