HiBob Tops Sapient Insights Mid-Market VOC Rankings, Underscoring Momentum in HR Tech

New updates have been reported about HiBob.

HiBob has strengthened its competitive position in mid-market HR technology after securing eight top rankings in the fully licensed 2025–2026 Sapient Insights Mid-Market Voice of the Customer report, all based on client feedback. The company ranked #1 for both User Experience and Vendor Satisfaction in Core HRMS, Performance Management, and HR Service Delivery – Content, with 100% of surveyed customers stating that the platform meets their needs always or most of the time. The report also highlights one of the strongest adoption trajectories in the segment, with HiBob’s mid-market penetration projected to rise from 3.44% to 4.26%, signaling accelerating market share gains against established HRMS competitors. Sapient Insights’ research leadership framed HiBob’s performance as evidence of its growing influence and alignment with buyer expectations for modern, global HR platforms.

For HiBob, these rankings provide third-party validation that can be leveraged in enterprise sales cycles, particularly as Performance Management and overall user experience grow in importance for HR tech buyers navigating AI-driven transformation. CEO and Co-Founder Ronni Zehavi positioned the results as confirmation of a sizable market opportunity, citing customers’ positive views on the platform’s intuitive design, ease of configuration, responsiveness, and people-centric focus. The recognition is likely to support HiBob’s pricing power, customer retention, and upsell potential, while bolstering its brand as a leading HRMS provider for mid-market companies with distributed workforces. With more than 4,400 customers already using its AI-enabled Bob platform to streamline HR, payroll, and finance operations, the company enters 2026 with stronger referenceability and enhanced credibility from a widely followed, data-driven industry benchmark that buyers actively consult during vendor selection.