Gopuff Partners with Skittles on 2026 Big Game “Deliver the Rainbow” Campaign

Gopuff has shared an update. The company announced that it is powering Skittles’ 2026 “Big Game” campaign, titled “Deliver the Rainbow.” The initiative includes a new comedic advertising spot featuring actor Elijah Wood, Skittles-branded Big Game bundles available for pre-order through Gopuff’s platform, and a dedicated website, DeliverTheRainbow.com, where consumers can enter for a chance to have Skittles’ Big Game ad performed and live-streamed from their front lawn on February 8.

For investors, this collaboration underscores Gopuff’s ability to secure high-profile brand partnerships with major CPG players and tie into marquee events like the Big Game, which can drive transaction volume, average order value, and customer acquisition. Featuring exclusive or themed bundles around a widely watched sporting event may help Gopuff deepen relationships with consumer brands seeking targeted, on-demand distribution and data-driven marketing channels. While direct financial terms of the campaign were not disclosed, the partnership supports Gopuff’s positioning as a key on-demand commerce platform for national brands and could enhance its competitive standing against other rapid-delivery and online grocery services by demonstrating marketing reach, consumer engagement potential, and platform attractiveness to advertisers.